ENEM/OBJ 2025 · Questão 108
After over 37,000 votes, worldwide public discussion, and analysis of our language data, we have named 'brain rot' as our Word of the Year for 2024.

Brain rot is defined as “the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration".
The first recorded use of 'brain rot' was found in 1854 in Henry David Thoreau's book Walden, which reports his experiences of living a simple lifestyle in the natural world. As part of his conclusions, Thoreau criticizes society's tendency to devalue complex ideas, or those that can be interpreted in multiple ways, in favour of simple ones, and sees this as indicative of a general decline in mental and intellectual effort: “While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot which prevails so much more widely and fatally?"
In 2024, 'brain rot' is used to describe both the cause and effect of this, referring to low-quality, low-value content found on social media and the internet, as well as the subsequent negative impact that consuming this type of content is perceived to have on an individual or society.
Disponível em: https://corp.oup.com/news/brain-rot-named-oxford-word-of-the-year-2024/
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