I
LET’S SAVE A LIFE TOGETHER
HERE’S HOW
WWW.THELIFEYOUCANSAVE.ORG
II
YOU = LIFE-SAVER
LIKE THE SOUND OF THAT?
WWW.THELIFEYOUCANSAVE.ORG
A study shows that wealth people were more likely to give when they were shown the second type of ad, which suggests a sense of “agency” may be more important for this group of people. The feeling of “agency” may make a person less likely to think about others, and therefore less likely to donate charity. Other research finds that individuals – of all income levels - may donate money to gain prestige and win accolades from their community.
WALTON, Alice. Beyond the ice bucket challenge; what we’re learning about philanthropy. In Capital Ideas 2014/2015, p. 22 - 29. Adaptado.
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