[1] Even if the figure of the zombie appeared only relatively recently in popular western culture, it has enjoyed
[2] almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success
[3] that the series The Walking Dead is definitely being driven by, inspired by the series of comic books of the same
[4] name created by Robert Kirkman in 2003. With the help of the film director Frank Darabont, he also contributed
[5] towards its adaptation for the American channel AMC, which has been showing the series since September
[6] 2010.
[7] The plot of The Walking Dead revolves around the character Rick Grimes, a police officer who discovers
[8] when coming out of a prolonged coma that the majority of the human race has been transformed into zombies.
[9] Along with other survivors, he attempts to make an existence last longer in the heart of an America that has
[10] been devastated and invaded by the hordes of the living dead.
[11] In the same way as for the comic book, the TV series became an immediate success and even achieved
[12] record audiences as The Walking Dead is now the most watched series in the history of American cable TV.
[13] An enthusiasm clearly created by the comic books and the televised episodes, but that is also driven by a vast
[14] transmedia presence that offers the TV viewer an ever more innovative narrative experience.
[15] An augmented televisual experience
[16] To achieve this, The Walking Dead has been adapted to a variety of special media, all of which contri-
[17] bute a new dimension to the overall narrative. Even for the television, AMC does not simply show the episodes
[18] in the series. Since 2011, the channel has been producing a 30 minute talk show presented by the comedian
[19] Chris Hardwick: Talking Dead is thus positioned as the direct extension of the TV series and actors, fans and
[20] members of the production crew are invited to take part.
[21] In the same spirit of complementing the TV series, AMC has also developed The Walking Dead
[22] Story Sync, a so-called double screen application, which will allow the user to post live comments on the episodes,
[23] respond to surveys and talk to other fans via a chat system.
Disponível em <http://www.transmedialab.org/en/the-blog-en/case-study-en/the-walking-dead-a-tentacular-transmedia-success/>. Acesso em 25 set. 2016.
Usuários/as do The Walking Dead Story Sync poderão realizar diversas ações no aplicativo. Assinale a alternativa que contenha
DUAS ações que NÃO podem ser realizadas no aplicativo.
