Leia o texto a seguir e responda à questão.
Many people think that a photo or illustration is the only thing that can capture your market when doing print ads. But the written material is as important too. In fact, we have here a written advertisement example that won the market instantaneously. Check this out and get inspiration.
If you are looking for a good business school, then Sheffield Business School’s ad will make you want to include them on your list. Of course, the primary purpose of earning a degree is to boost your way up the corporate ladder and to be called ‘Sir.’
Just a quick note. If we are to write this, though, we’ll also address how female leaders are called. This would make the ad even more effective.
(Adaptado de: ISLA, Barbara Anne. 20 Print Advertisement Copy Examples To Increase Sales. IN: Content Fuel (online), Advertising, Feb.11, 2023. Disponível em: https://contentfuel.co/written-advertisement-examples/. Acesso em: 30 ago. 2023.)
Sobre a frase “Our graduates often get called names like sir”, do anúncio publicitário, considere as afirmativas a seguir.
I. A palavra “sir” é usada com ironia, pois se refere ao título de nobreza concedido a alguns cidadãos britânicos.
II. A frase deve ser entendida literalmente e indica como os estudantes são tratados com respeito naquela universidade.
III. A frase tem um tom de humor construído a partir do uso dos termos “get called names” e “sir”.
IV. Através da escolha lexical, a frase tem um efeito de duplo sentido, que implica na compreensão de como os graduados são chamados.
Assinale a alternativa correta.
