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Hallmark creates unemployment cards to send to laidoff workers
What do you say to a friend who's just been laid off? Try sending a greeting card instead. With national unemployment sticking around 9%, Hallmark – long in the business of marking holidays and special occasions – has come out with a line of "encouragement" cards geared for people out of work. Call it a sign of the times.
Hallmark Creative Director Derek McCracken said that the idea for producing unemployment cards came from the company's own customers. "They sent us letters. They phoned it in. They asked their retailers, you know, in their neighborhood, where do I find a card that said this?" McCracken added. "Loss of a job, like any loss, is a grieving process."
A Hallmark spokesman told the AFP that the company didn't expect the cards to be blockbusters but will fill a "relevant and niche consumer need." The eight cards, which range from funny to groaningly sentimental, retail for $3.49.
Disponível em: http://latimesblogs.latimes.com/moneyco/2011/09/hallmark-makesunemployment-job cards.html. Acesso em: 1º maio 2013.
Glossário:
Laid-off: demitido
Grieving: luto
Blockbuster: sucesso
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