TEXT II
The biggest stars on the planet are emerging from our screens, but not the ones you first imagine, TV or cinema -- they're coming from YouTube. YouTubers, those producing content solely on the video sharing site and Vloggers, bloggers but on video, are the talking heads of the global social phenomenon and command a fan base into the tens of millions. Their video views have now reached well into the billions -- a number most business people can only dream about. While vlogging may have once been thought of as a fad for Millennials, many business people and leaders could benefit by taking tips from successful vloggers whose reach seems unstoppable. Here are a few pointers from managers of the most influential stars:
• Be authentic and unique: The key to being successful online is doing something that you're passionate about. Most bloggers began by sharing their own views in their own way, focusing on what they're good at rather than taking over the world.
• Rome wasn't built in a day: Smales hasn't seen any overnight successes. He believes it's something that's been built up over time, several years in some cases.
• Work with the competition: Business leaders may think it's counter-productive to work with their competitors and promote their products, but that's exactly what vloggers have done and it's helped their followings grow.
• Engage with your followers: YouTubers are in constant contact with their followers. Instant feedback and the close contact allows them to tailor output to what their fans want.
• Content is king: It's a cliche but the content created by the vloggers is what is behind their success and it has nothing to do with the growth of YouTube.
(Adapted from http://edition.cnn.com/2015/05/20/business/)
Which alternative below has the CORRECT information about the word and its function in the text?
