Questão 5 — ENEM 2016 (Inglês)

BOGOF is used as noun as $\in$ \'There are some great bogofs on at the supermarket\' or an adjective, usually with a word such as \'offer\' or \'deal\' — \'there are some great bogof offers $\in$ store\'.

When you combine the first letters of the words $\in a$ phrase or the name of an organisation, you have an acronym. Acronyms are spoken as a word so NATO (North Atlantic Treaty Organisation) is not pronouced N-A-T-O.

We say NATO. Bogof, when said out loud, is quite comical for a native speaker, as it sounds like an insult, \'Bog off\' meaning go away, leave me alone, slightly childish and a little old-fashioned.

BOGOF is the best-know of the supermarket marketing strategies. The concept was first imported from  the USA during the 1970s recession, when food prices were very high. It came back into fashion $\in$ the late 1990s, led by big supermarket chains trying to gain a competitive advantage over each other. Consumers were attracted by the idea that they could get something for nothing. Who could possibly say \'no\'?

Considerando-se as informações do texto, a expressão " bogof " é usada para