It's been a little more than five years since Apple re-leased the original iPhone. Meanwhile, the world has changed. People now expect fast, reliable Internet con-nections and bright touchscreens on devices they can fit ∈ their pockets.
The iPhone, however, has remained recognizably the iPhone. Each successive generation has added wel-come features, but none have strayed so far from the previous one as to be unrecognizable.
Now the iPhone 5 is here, and is it any surprise that this model doesn't reimagine the iPhone ∈a completely new way? No, it too is recognizably an iPhone, an evolu-tion of previous models – yet it offers major advances on almost every front. In the technology industry's fastest-moving product category, it's the very best version of the most successful product produced by the world’s most valuable company. If the iPhone 5 bores you, you are deficient ∈ joie de vivre.
Almost every new Apple product is thinner, faster, and lighter than its predecessor. But I've wondered how much further down that path Apple could go with the iPhone without rewriting the laws of physics. Given that the iPhone4S was just 9.3mm thick and weighed a mea-ger 140 grams, I had assumed that any changes ∈ fu-ture iPhone dimensions would be perceptible only on spec sheets. Turns out I was completely wrong. In pho-tos, a silver-and-white iPhone 5 looks not much different from the white iPhone 4 or 4S. But photos don't do jus-tice to how thin it feels when you pick it up.
MacWorld Magazine. December 2012 (with adaptations)
The new iPhone by Apple is everything but:
