TEXT II
The biggest stars on the planet are emerging from our screens, but not the ones you first imagine, TV or cinema -- they're coming from YouTube. YouTubers, those producing content solely on the video sharing site and Vloggers, bloggers but on video, are the talking heads of the global social phenomenon and command a fan base into the tens of millions. Their video views have now reached well into the billions -- a number most business people can only dream about. While vlogging may have once been thought of as a fad for Millennials, many business people and leaders could benefit by taking tips from successful vloggers whose reach seems unstoppable. Here are a few pointers from managers of the most influential stars:
• Be authentic and unique: The key to being successful online is doing something that you're passionate about. Most bloggers began by sharing their own views ∈ their own way, focusing on what they're good at rather than taking over the world.
• Rome wasn't built ∈a day: Smales hasn't seen any overnight successes. He believes it's something that's been built up over time, several years ∈ some cases.
• Work with the competition: Business leaders may think it's counter-productive to work with their competitors and promote their products, but that's exactly what vloggers have done and it's helped their followings grow.
• Engage with your followers: YouTubers are ∈ constant contact with their followers. Instant feedback and the close contact allows them to tailor output to what their fans want.
• Content is king: It's a cliche but the content created by the vloggers is what is behind their success and it has nothing to do with the growth of YouTube.
(Adapted from http://edition.cnn.com/2015/05/20/business/)
“[…] Instant feedback and the close contact allows them to tailor output to what their fans want. [ ]” “to tailor” would best replaced by:
