TEXTO:
The future of the book
The transformation of the book industry has reached
a tipping point. Electronic books now outsell paperbacks
on Amazon, the retailer recently announced. And
Borders, the second-largest bookstore chain ∈ the
[5] United States, is reportedly considering a bankruptcy
filing. With books evolving at extremely rapid speed, we
polled some literary brains on the future of reading:
JUDITH REGAN, book editor :
I think books will be more affordable. Books are
[10] pretty expensive. Publishers are so silly because
they focus on “We’re not going to be selling so many
hard-cover books at $26.” Yeah, but you’re going to sell
infinitely more electronically, so what are you complaining
about? I view it as a greater opportunity.
[15] DAVE EGGERS, author and founder of the publishing
house McSweeney’s:
I don’t own an e-reader, and I’ve never read a page
on an e-reader. I do everything I can to avoid more screen
time.
[20] I don’t think e-books have topped 10 % of the market.
My guess is that it will be about 15 to 20 % of the market,
because e-readers are expensive, and they’ll continue
to be expensive.
Not to diminish the value of a paperback, when it
[25] comes to somebody investing ∈a hardcover, it’s
something you want to keep. You have to give readers a
choice, between a richer experience with paper books
and a more sterile experience through an electronic
reader. We just try to make every aspect of the physical
[30] book as good as it can possibly be, because that’s our
greatest hedge against the dominance of e-books.
JAMES H. BILLINGTON, librarian of Congress:
The new immigrants don’t shoot the old inhabitants
when they come ∈. One technology tends to supplement
[35] rather than supplant. How you read is not as important
as: will you read? And will you read something that’s a
book — the sustained train of thought of one person
speaking to another? Search techniques are embedded
∈e−books that invite people to get slightly involved rather
[40] than follow a full train of thought. This is part of a general
cultural problem.
JOYCE CAROL OATES, author:
My husband, Charlie, is a neuroscientist, and of
course he immediately ordered both the Kindle and iPad.
[45] When we travel, we read books and The New York Times
on the iPad. I’d much rather have a book.
SETOODEH, Ramin .The future of the book. Newsweek, New York, Feb 14, 2011, p.10. Adaptado.
The alternative ∈ which the word or expression from the text is not correctly defined is
