Consumer data protection and the need for alternative new responses
The Internet and the innovations have given rise to have delivered unprecedented benefits for billions of consumers. Data is the commodity that is powering much of this innovation and the digital economy more widely. Handing over personal data is now as key to facilitating an online transaction as handing over money. While enjoying the benefits, consumers are expressing increasing unease over how personal data is being used.
Today’s smartphone era is characterised by the ease and efficiency with which data can be collected, processed, stored and transmitted; and also by the range of data that is collected including: location, browsing history, contacts and purchases made to name a few. And yet much of the current data protection legislation around the world was framed as response to the era of mainframe computers and early databases. Consumers’ growing sense of powerlessness and loss of control in relation to the collection of our personal data is therefore an understandable response.
Source: Adapted from Consumers International Blog
(http://consumersinternational.blogspot.com.br/2015/08/consumer-data-protection-and-need-for.html)
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