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Pokémon Go: a new experience
Amber Stechyshyn
[1] By now, everybody has heard about Pokémon Go and its swift
[2] and spectacular rise to the top of the app world. For a game
[3] based on an old 90’s Gameboy game and TV show, it has
[4] surprisingly universal appeal – kids and grandparents, hipsters
[5] and business people have all embraced it. At its height, the
[6] app had 25 million active users.
[7] Aside from making Augmented Reality (AR) mainstream by
[8] introducing it to the general public, this app is also a significant
[9] turning point for those working ∈User Experience Design. Bit
[10] by bit, the world has become more aware of the impact of UX
[11] design on everyday life and products. Our efforts to provide
[12] better user experiences have been acknowledged and UX
[13] designers are now considered an integral part of most
[14] businesses. User experience design has also shifted from a
[15] predominant desktop environment to mobile devices as users
[16] demanded more mobility ∈ their products. Customers have also
[17] noticed this shift, and it has raised their expectations of what
[18] products and services are on offer.
[19] User Experience Designers are used to adjusting for new
[20] information and rolling with the punches, but a big phenomenon
[21] like this does not come along every day, especially one that
[22] impacts us directly. This is a great opportunity for us to make
[23] new and innovative changes ∈ our workplaces, but there are
[24] also pitfalls that we should stay aware of as we move into a new
[25] era of app development. Here are a couple of changes that are
[26] on the horizon. The main screen of Pokémon Go is seen
[27] through your mobile phone. Your avatar moves around a virtual
[28] map of the real world on your phone, scattered with PokéStops,
[29] lures, and gyms. This map reflects your real-world
[30] surroundings, but it does not require you to actively engage
[31] unless you want to. However, when you spot a Pokémon ∈ the
[32] app and click on it, you switch to another screen where a
[33] Pokémon is standing ∈ an enhanced version of your phone
[34] camera lens, ready to be caught.
[35] The implications of augmented reality are massive. Pokémon
[36] Go is a game, albeit a very addictive one, but it begs the
[37] question of what will happen when the technology it employs
[38] spreads to other uses. What about overlaying Google Map
[39] directions on the actual road? Passing by a store and seeing
[40] online sales displayed on their physical window?
(Retrieved and adapted from http://usabilitygeek.com/pokemon-go-user-experience. Access on August 21st, 2016)
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