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Fake Meat vs. Real Meat
The game is on. The question is who will win the battle of the “real meat” hamburgers vs. the “fake meat” hamburgers? The new “fake” challengers have no ham or meat ∈ them. Some of their content comes from plants. They also contain other ingredients that are “processed”. Some consumers and vegans are snapping up the nomeat burgers.
The meat industry is pointing out the differences between fake meat and real meat. First, they want the states or the federal government not to allow the words “meat” or “beef” to be on the fake burger labels. Second, they want the meatless products removed from the meat shelves. Third, they want the world “imitation” placed on all fake meat products. It is not clear you need the word imitation if you do not use the words’ meat or beef.
The plant-based burger industry has a few points it wants to make. The biggest is that raising cattle is a huge burden on the planet. Their meatless burgers have required less land and water. They create fewer greenhouse emissions than meat burgers from cattle.
The public relations battle aside, what are the real issues for consumers? First, how do the meatless burgers taste? That is up to the eater. One study says that 90 percent of the customers buying the meatless burgers also eat meat. These customers think the products are good for their health. And they believe the meatless burgers are better for the environment. Observers say it is the millennials who are driving the meatless demand. Millennials are people born between 1980 and 2000.
Source: Fake Meat vs. Real Meat. Available at: https://www.thetimesinplainenglish.com/fake-meat-vs-real-meat/, December 5, 2019
As ‘mudanças geracionais’ referem-se ao comportamento das pessoas nascidas em determinado período, notadamente em relação a marketing e consumo. Cada geração recebeu uma nomenclatura.
De acordo com o Fake meat vs. Real meat, a geração Millennials tem qual atitude com relação ao ‘meatless burgers’:
